Is this “GOOD” advertising?


I will leave it up to you…the readers to comment on this Alpinestars ad….would love to hear if this will sell gear to actually ride or just to look good?


Should she be drinking a Latte at an Italian Starbucks or riding a bike?  ;-)

or do you prefer this?

13 thoughts on “Is this “GOOD” advertising?

  1. Wouldn’t sell any gear for me. I thought riding gear was all about protection not “Look how good I look in my leathers”. And not even even a single clip of her actually riding the bike. Looks like she is selling something other than gear.

    • She looks as though she is indeed selling sex…I am mean I am not against sexual appeal in advertising but this “model” looks rather desperate for something other than a good motorcycle ride LOL ;-)

  2. Sexy? Kinda, but she looks like she never rode a bike before.
    How many size zero’s do you know that ride?
    Average sized women who ride bikes are sexy!

  3. I am the father of three girls, so I am against anything that promotes seeing women as mere available flesh. On the other hand, Alpinestars is trying to reap benefits from the current trend that dictates that good looks alone is what defines a person’s worth. Then, it makes sense that the girl is just showing that using that kind of leathers is not impossible to sit on a bike and operate its controls, while looking good approaching and leaving the motorcycle and that, dear grrls, is the main goal of many women that ride pillion and quite a group of female riders. Also, leathers are appropriate for road racers, not for adventure riders (search Dr. Frazier’s comments regarding the clothing he wears while riding. He has circled the globe five times, so he knows a thing or two about this subject), so this alone makes Alpine’s advertisement out-of-place in this blog, not to mention that our gracious hostess always shows here that women are much more than simple eye-candy. Keep up the good work, grrls.

    • great comment and never saw ourselves as gracious hosts but thanks! I am all for riding in any gear and for whatever reason…but I am also about being smart, protected and practical. ;-)

  4. It’s such a typical Italian ad from an Italian company, what surprised me somewhat is that it’s being broadcast by Alpinestars USA…

    Without having looked into the product further (I just don’t do skin-tight leather and ankle-snapping heels very well) what I get from the ad is that they’re appealing to a very focused demographic to advertise what I presume is a new line of gear favouring the destination over the actual protection during the ride.

    At least it’s somewhat functional with an easy-access, full-length venting system to air out after sweating in skin-tight leather under the 36°C Napoli sun…

    The product doesn’t appeal to me but then again I’m not a 20–30 year old, single, slightly malnourished woman on the cadge…

    • “At least it’s somewhat functional with an easy-access, full-length venting system to air out after sweating in skin-tight leather under the 36°C Napoli sun…

      The product doesn’t appeal to me but then again I’m not a 20–30 year old, single, slightly malnourished woman on the cadge…”

      LOVE this quote! ;-)

  5. Pingback: I will leave it up to you…the readers to… | Helmet Hair Motorcycle News

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