BMW returns to Progressive International Motorcycle Shows after multi-year absence
Aug 17, 2012
SANTA MONICA, Calif. – With a little more than two months to go until the Progressive International Motorcycle Shows tour launches for the 2012-13 season, show management reports that BMW, Harley-Davidson, Suzuki and Triumph have already confirmed their participation.
“We expect to announce the participation of other major OEMs shortly,” said Danny Phillips, executive vice president of Advanstar, parent of the IMS shows (and Dealernews).
“BMW fans across the country will be pleased to know that BMW has committed to all 13 markets for this season — the first time since the 2007-08 show tour,” Phillips noted.
The newly expanded tour launches Nov. 2-4 at the Cobb Galleria Centre in Atlanta, and then continues across the country for 12 additional stops. The tour also includes a brand-new show in Indianapolis, Feb. 15-17 at the Lucas Oil Stadium, adjacent to the Indiana Convention Center which will be hosting Dealer Expo that same weekend. Dealers attending the trade-only Dealer Expo will receive free admission to the Indianapolis IMS show during the evenings, and consumers attending the IMS show will, for the first time, be able to visit the Dealer Expo during limited hours on Sunday afternoon.
The 2012-2013 tour cities represent the most motorcycle-dense populations in the United States, reaching nearly 75 percent of the nation’s motorcycle enthusiasts, according to Advanstar.